Winner of the Consumer's Choice 2023 award for the third year running in the Physical Rehabilitation Centre category, our pioneering and innovative interdisciplinary clinic specializes in perineal rehabilitation (physiotherapy), pediatrics, sexology, osteopathy, psychology, acupuncture, perinatal care, nursing and perinatal support.
Cigonia is canada's largest perineal rehabilitation clinic.
Through the mandat :
Administrative and direction :
Spearheaded creative direction and corporate communications with the approval of the general management.
Collaborated with senior management and owner to optimize internal processes, covering logistics, therapeutic care operations, and human resources management.
Contributed significantly to company decision-making, ensuring smooth daily operations and market distinction.
Led business development meetings with diverse collaborating entities, fostering strategic growth.
Establish and maintain inter-professional partnerships to further position the company as a collaborative and innovative center of expertise. Create new bridges of connection between management, the private sector, the public sector and the community.
Provided integral support for staff, actively participating in disciplinary meetings and overseeing committees
Head of communication :
As the company had already had a well-established brand image for several years, my arrival was more of a turning point in the maintenance, quality and recurrence of the company's external and public communications. My participation in the opening of a new branch also led me to review and clearly identify the company's mission, but also to create the basic tools for this new franchise.
Developed visuals and diverse content for the company's web and social platforms, showcasing a strong inclination towards innovative design. I'm behind the camera for several creative contexts related to communication activities.
Social :
For the first time in 22 years, the company had a person in charge of all communications, media relations, website updates and social networks. My role was really to fine-tune current communications and add a touch of modernity to the choice of visuals used on the website.
Opening of a Tiktok channel and concentration of communication efforts on Instagram.
Proposal of a new artistic direction, also manifesting itself as a mini-update of the current brand image, implemented to allow the integration of an aesthetic sought after by the target clientele.
Website:
Implementation and drafting of the new privacy policy in connection with the implementation of Law 25. Verification of content compliance with legal counsel and recurring website maintenance.
Cigonia APP:
The development of a client application was intended to provide a quick and easy way for clients to find their physiotherapy exercises at their fingertips, and thus improve adherence to the essential exercise program. Previously, patients had to open their computers to access their exercises. So setting up an application to deliver the exercises directly to the patient's phone was a real win-win. The application was then integrated directly into the website, providing a quick link to the web should the application ever be uninstalled. Collaboration with Apple and Android app developers. I orchestrated the touch up round of the visual and proceeded to the activation of the terms and conditions for the release of the application, now in daily use by all the clinic's customers.
Web site
Social difference
Before
Revised tree structure and digital ergonomics
Now
